Brand Standards

How to represent SimpleShot®

Thanks for being a partner. This page has everything you need to get the brand right — the name, the colors, the type, the logo files, and the handful of rules that keep it all sharp.

Download the logo pack Get the PDF manual

Our name

SimpleShot®

  • One word. Two capital S’s. Always.
  • Include the ® the first time the name appears in a piece.
  • SimpleShot is the company — the products are slingshots. Write “a SimpleShot slingshot,” never “a SimpleShot” or “SimpleShots.”
  • Write product names exactly as they appear on simple-shot.com, capitalization included: Scout LT2, Scout X, Scout XT, Hammer XT.

Our taglines

The Joy of Slingshots®

Our preferred tagline. When in doubt, use this one.

Everything Slingshots®

The alternate. Both are registered — use them as written, ® included.

Our colors

Two colors, plus plenty of white space. On screen, use the HEX value. In print, use CMYK or Pantone.

SimpleShot Blue

HEX#313C5A
RGB49, 60, 90
CMYK85, 75, 40, 30
Pantone533 C

SimpleShot Red

HEX#A52B2C
RGB165, 43, 44
CMYK31, 100, 99, 26
Pantone7622 C

Our type

  • HeadlinesSofia Sans Extra Condensed
  • Most textSofia Sans
  • Bold textSofia Sans Bold

Sofia Sans is free for everyone on Google Fonts — no license, no fuss. Grab Sofia Sans and Sofia Sans Extra Condensed and you’re set.

The logo: three rules

Follow these three and you can’t go far wrong.

  1. Use the supplied files.

    Never recreate the logo or alter the files in any way. Pick the size that fits the job so the logo never scales up soft and pixelated.

  2. Skip borders and backgrounds.

    White space is beautiful. Never box the logo in a border, and never set a background color behind it.

  3. Dark background? White logo.

    On an image or background darker than 50%, use the white logo. Never use the white logo on a light background.

Give it some space.

Keep a clear margin of at least 10% of the logo’s shorter edge, all the way around.

Legibility is king.

There’s no formula for this one. Have a quick look — if you can’t read the logo at a glance, bump it up a little.

Get it right at a glance

Color SimpleShot logo on white with generous space
✓ Color logo on white, room to breathe
White SimpleShot logo on a dark background
✓ White logo on a dark background
Vertical SimpleShot logo with tagline
✓ Vertical logo where the space is tall
Color logo wrongly placed on a dark background
✗ Color logo on a dark background
Logo wrongly crammed inside a border
✗ Boxed in a border, no breathing room
Black logo used too small
✗ Too small to read — and black when color would work

✓ Correct

“SimpleShot® is awesome! They make the Scout LT2 slingshot.”

✗ Incorrect

“Simpleshot is awesome! They make the scout slingshot.”

Downloads

The logo pack

Every orientation and color — horizontal, vertical, square, emblem, and tagline versions. SVG and PDF vector files for print and pro work, transparent PNGs for screens, and white-background JPGs in multiple sizes. The PDF manual rides along in the ZIP.

Download the pack (ZIP)

The brand manual

This page, in print form. Handy for passing along to a designer or printer.

Download the manual (PDF)

Which file when? PNG for anything on a screen. JPG when you need a white background. SVG or PDF for print and anything a designer will scale. Not sure? Reach out — we’re happy to help.

Questions about using the brand?

We’re happy to help — a quick question now beats a reprint later.

Contact us